- If you are a really big fan of the artist you would prefer to support the artist more by paying more money and have a hard copy u can touch and feel
- a plastic/cardboard copy looks like more effort has been put on it therefore more appealing to some people
- appeals to old audience who don't mind spending the extra bit of money and may not have access to internet
- people still want to buy beautifully packaged editions of music
- some people collect hard copy's
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