Updating my website.

Updating my website.

In order to have constant i will have to always update my website in order for the artist to be publitised.

I added the text in the box, I specifically chose the colour red as it will attract the visitors attention, I am keeping the fans updated that video is being shot right now and the video will be with the fans soon.

Audience research

This was one of our responses to our audience research, it highlighted a good point about super fandom, its clear that hardcore fans of the original artist would like to see the lyrics play more of a role in the music video. However we didn't feel as if there was enough of a story in the lyrics to create an illustrative music video. This is why we are doing amplification music video as we can take the ideas the lyrics put forward and use our video to give new meaning to the song. So hopefully with what we've done we will please both the hardcore fans and the casual listeners.

Angel Inn

This cafe was kind enough to let us film our opening shots for our music video. The shop located at 420 St. John Street, London, EC1V 4NJ. They make great coffee, so if your around and want something to drink, stop in.

Advert concept

This is just a concept of what an advert for our album release could look like, it shows the three way the songs would be released, vinyl, mp3 and cd. It also clearly shows the artist and guitar (motif) this would be important for getting brand awareness.

Industry

Our Artist is a British folk pop singer, he would be signed to Clubhouse records as they are a small UK based label who sign only folk artists, our artist would fit perfectly with the other acts that are already signed to their label such as Troubadour rose and Leeroy Stagger. He would be signed to a small independent label and not a conglomerate since the folk genre is not very mainstream and therefore conglomerates such as Sony BMG would be unlikely to sign him. He would also be signed to an independent label to allow for more creative freedom, so instead of having to cater to the public's taste our artist would be able to make the kind of music he wants.

Skills audit.

Reflection on progress from AS year.

Compared to last year I feel my work ethic has definitely improved as last year many of blogs were left to last minute and some were incomplete. In contrast this year I have tried to stay on top of my work so I don't fall behind. Although I still have a lot of work to be done in keeping up with blogs I feel compare to last year it is an improvement. So far I would give my blog about a 11/20 as I feel their are still many technologies I could be using for my blogs, which I will definitely be keeping in minds while doing future blogs.

Influence from music videos

The three videos that I took influence from when setting out the shot list from our music video all inspired me from a camerawork and lighting standpoint. They all make use of slow pans and tilts and natural sunlight to give the videos a natural yet artistic look. The first video, Naked as we came by Iron and Wine, uses a slow pan to the right and a natural light source behind the subject to show the detail, this gave me ideas of how we could use a slow pan in our first shots of our artist and if were lucky enough to have sun how we could position our artist to get the most detail in the shot.

The second video was Your body is a wonderland by John Mayer, this video gave me some good ideas on how to shoot the guitar, what angles and what close ups looked good.

    

                   

The third video is Marry me by Jason Derulo, this video uses slow pans and lens flares to artistically show the artist and his co star. This gave me some good ideas on how we will shoot our artist in the first shots which introduce the artist.

Skils Audit

I learnt a lot in my As year, however last year I felt that my research lacked a clear direction. This year I believe my research skills have developed to give my direction, I now am researching things that not only focus on the area we are studying but am finding information that can help develop my end products. I am finding new ways to present my work which I didn't use much last year, like prezi. Overall my skills have developed but can still be further developed.

Location.

This is one our locations in spiral yard. It's had an urban feel and also an appealing background with the glass buildings. Andrew will be performing here while playing his guitar.

This is another one of our locations in Trent park. It is very spacious and colorful which would be very entertaining for the audience to watch. Also every shot will have a nice background due to the beautiful trees.

Targeted Audience.

This is a different Targeted Audience part to the pitch however this a different version i created myself which is more in debt and why we have chosen that specific age range.

Functions of a music video

My website for Andy Travis.

This is the website i created in order for Andys' fans to be able to track him on, this will enable the fans to feel involved with the artist and for the artist to always be trending and a hot topic.

By creating this website i will be able to constantly update the fans of Andy Travis, i will be able to have a gallery to always show that we are constantly under progress of the video making and always update when the video will be up online and give our fans bloopers and snippets of our video to keep them intereseted and invloved.
4/11/12

 This is the link to my website i created -  http://andytravis.webeden.co.uk/

Skills Audit.

Reflection of progress.

My reflection of progress. 

How well do you feel about progressing with your blogging compared to last year?

Although my blog is no perfect at this stage, i do believe it is definitely better than my AS blog as i already have used a variety of different technologies, also i believe my blogs have much more information than they did from last year, and it is not as boring.

What Mark out of 20 would you give yourself at this point for use of different ICT and level of detail in your blogging?

I would give my blog an 9/10 at this stage i do believe i have used a variety of different ICT however, there is much more i could use such as power points, social networking and many more, also i believe my work could be more in debt, i could give more examples of things that i talk about and research more possibly.

What three things do you need to improve? 

Using more and unique ICT 

To be more descriptive and to be more in debt

To blog regularly min 2/3 times a week.

Banner.

My Banner.

This is a banner i have created that could promote our video and artist to become more familiar with the audience and to attract attention by building anticipation, we could also use the social networking sites to also build popularity for our music video, this banner could be printed out and be put on walls on bust roads, this could attract many different type of audiences.

Our journey to trent park

At 16.10.13, we all planned to visit one of our location - Trent Park, we travelled their using busses and tubes, we also took our filming equipment which was a JVC Camera, Still camera, fig rig and Ryans Personal Cannon Camera. 

Initial Ideas.

The initial ideas for our music video. 

The idea of singing in a field has come from the song 'Love the way you lie' by Eminem as we believe that the sense of loneliness in such a vast area connects with our lyrics.

The idea of the transition has come from mainly action movies of traffic being sped up, but from the film transporter we have decided that this will give the audience a clean identification from the change of day to night, also the pace of our song will be slow therefore the video would also need to be slow in order to have a good flow between the visuals and audio and we got this idea from 'Don't Go' by Wretch 32.

Brand Image.

The Brand image for Andy Travis.

Firstly, our artists name is Andy Travis. The costume our artist will wear is going to be a checkered shirt, dark tight jeans, boots, a hat (possibly a granddad hat) and a scarf. This image will connect with a wider audience as nowadays most people tend to find information on the social networking websites which is mostly is used in debt by the younger generation however if our video is seen on TV which the older generation tends to use, this will mean that something different and unique will be played on TV as nowadays the majority of the songs we hear on TV is hip hop therefore as our artist has a different genre this immediately may attract attention of a different audience. 

Andy Travis is similar to a variety of artists such as - James Arthur, Ed Sheeran and Bruno Mars. The Brand image of our artist will be a guitar as we believe this instrument will portray our artist differently than others. 

Song Choice

Our Song Choice.

Our song choice is 'Let her go' By Passenger, the original music video has a base track where the artist is on a stage singing to a large audience and our music video will differ as we will have a variety of different base tracks for example in a field, street, cafe/house and a tranisition from day to night, also our video will be mainly daylight however we will include the night, this is when Andy Travis will have to let her go.

Concept.

Concept of our music video.

Andy Travis (Andrew) whom is the artist and character will be in fields and side roads throughout the video, he will also have a female character which would be Andys' 'Ex' or 'Girlfriend' that will disappear as he has to let her go.

Pitch

Audience 1 & 2

Our core audience are those aged 16 to 20 and we are looking to target a niche audience who like music from our specific genre, Singer/Songwriter & Rock. Our video will appeal to the niche audience as they will be looking for specific ingredients in the music video, such as a guitar for example. Our wider audience are those aged 20 to 35. We will be aiming for these as well as those aged 16 to 20 because social media will be a main way to reach our audience and promote the new music video, this could be through Instagram, also those who watch music videos on YouTube and hipsters too!

Production Schedule

Reflection on Progress

Compared to last year I feel that my blogging has improved, I am progressing much faster than last year too, however I do feel that I am still not doing quite enough, however I believe I can easily change that. Out of 20 I would give myself a 15 as my blogs are good and varied although could still use a bit more. In order to improve I need to use far more different types of ICT, add more specific detail to my posts and post outside of the blogging checklist.

Costume

This GIF illustrates the idea of the costume we want Andrew, our performer, to be wearing. A 'grandad hat', Flannel shirt and brown chino trousers. we went for a country themed costume as we feel it suits the song and kept it minimal. we didnt want anything too exoctic and vibrant because it wouldn't of suited the song, which is slow and soothing so we are trying to achieve a very simple and minimalist outfit.

Incorporating Synergy

Over the 3 products, Music Video, Digi Pack & Magazine we will incoporate synergy through use of motif. This will be evident as throughout the video you will see the artist with a guitar on his back, the same one each time & this will be used throughout all 3 media products.

Also, apart from using motif, we will also incorporate synergy through use of Font, Colours & Props

My different draft of the storyboard.

My different draft of the storyboard.

This is the original storyboard we had created, i used the website photobucket.com to upload our drawings on and then create a storyboard, this is the original storyboard.
 

This is a second storyboard i had come up with using the same pictures, however this time the whole idea of the video was to be reversed from end to beginning, therefore the last shot that we are originally going for will be first this time. I thought this might be a good idea as this is a good idea to keep the viewers to watch it not once only but many time as in the end of the song it will just be a twist for the audience.

Animatic Storyboard

Original Storyboard

Original storyboard.

This is our original storyboard that we will use for our remake of Passenger - Let her go.

I have used Photobucket.com in order to create our storyboard.

EXAMINATION of ORIGINAL ARTIST WEBSITE

The Chords for the song

These are the chords for the song 'let her go' which is the song we are using for our music video. Andrew, our performer, will need to learn these chords in order for our video to look professional. As the song is playing, the chords in the song and the chords Andrew is playing on the guitar, must be synchronised.

Base Track Ideas

A base track idea we had was to have our artist stood im the middle of this picture and have everything around change in time (i.e. Day to Dusk to Night) and this be time lapsed. Therefore around him is fast forwarded as he is obilivious to the things around him as he loses the person he loves

FILMING IDEAS

At the beginning of the song until the drop where the guitar comes in we will have multiple angle shots of our artist sitting at a cafe table, with a cup of coffee on the table, there will be a slow pan initially from a low angle to the artists face.

Analysing previous A2 Music videos

It is eviedent that the inteded audience for this video are young teenagers and women. The genre this group have gone with is dubstep which works well with their use of camera work because the camera is hardly stationary it always has a motion and dubstep is normall high tempo. This group used colour filters, effective editing and mise en scene to portray her as lonely which is conveyed in the lyrics however this i feel is a disjuncture because its mainly her performing and doesnt really show any story. This video goes against Mulveys ideas as it is anti male gaze. The video conveys her as alone (not done)

Laura Mulvey

Laura Mulveys theory on representation:

Mulvey said: 'In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly'

What she is insinuating is that the appearance of an artist in a music video is carefully thought out. Whether it be the way the artist dresses, their hair etc. The camera may dismember the artist and focus on a particular part of the body such as legs or chest creating the male gaze which attracts audiences.

for example:

This video reveals alot of miley cyrus' body parts and it the video portrays her very seductively attracting the male gaze. showing stereotypically;;y how men in this current culture view women through the use of dismemberment

Carol Vernallis

Carol Vernallis main ideas on editing and camera work:

- Music videos bring in the audiences attention by breaking the rules of 'continuity editing.

- Jump cuts are used.

- Edits stand out to the audience because of swipes and special effect.

- Camera may move in time with music.

- Base tracks are used frequently to give the video structure.

This video supports Vernallis ideas because it goes against continuity editing throughout. Also the editing transition consist of fades and swipes and other special effects which draws the audiences attention to the video. Base tracks are also used frequent such as him in the studio with the large stereo behind him and a studio with a plain white background.

This video also supports her ideas because the camera tends to go with the music such as when its following his footsteps on the ground, its moving with the beat. also the structure- many base tracks are used such as where he is in the street with the light up pavement and near the lamp post and special and many fade transitions are used such as at 3:44.

Research Audit - AS => A2

Looking back at my AS year and to where i am now at the beginning of my A2 year my research skills have developed.

During the AS year researching had its importance and the main way which i researched was through watching many different videos and seeing common conventions within videos from the same genre.

However, during the A2 year much more research is going to be needed apart from watching videos from the same genre, this includes speaking with people from the public who like the genre of music and record them in order to keep their ideas and needs in mind when making a music video in this case.

Costumes for our Music Video

These are some of the ideas for costume that we have shortlisted:

Tinted Jeans (not shoes)

Lamber Jack Shirt

Costumes in Music Videos.

Costumes in Music Videos.

This is a TimeToast of the costumes used in a music video of Plan B - End Credits 

Reply to filming permission request

After emailing Royal Parks this was the reply we received from them 

Prezi on our Locations.

Our Choice of Location

This is our Prezi we created in order to show our location and our research for it. 

This is a location which we have visited personally and would be a good place to

film a part of our Music Video. (Spital Square, EC1)

Research into costume

What is the purpose of a music video?

We rarely think about why artists release music videos, they're free after all so surely it can't be for monetary gain. Although it technically is, music videos are made to promote the artist and the song they have released. You will often notice that the artist is the sole focus of a music video and there are usually a lot of close ups of the artists face to familiarise the artist to the audience to make the artist easily recognisable. This will mean that audiences are more likely to buy the album if they happen to see it or go to the concert or buy the merchandise.

Below is the music video for Dr Dre - Kush, You can notice that the artists are featured in almost every shot with a lot of close ups on the face.

Copyright request

Before the A2 year started I sent off for copyright requests, I didn't know what group I would be in and ended up choosing mostly female songs, the only one I got a reply to was as bad luck would have it a song by a  female artist. Below is the email and reply that was sent.

Skills I learnt at As

• I Learnt how to use final cut pro to edit video
• The rules of filming and developed my filming skills
• How to add titles and sound to video
• I learnt motion tracking and rotoscoping
• How to plan and story board effectively

I'm sure there were other things but these seem the most important things that will help me in A2.