Audience research

This was one of our responses to our audience research, it highlighted a good point about super fandom, its clear that hardcore fans of the original artist would like to see the lyrics play more of a role in the music video. However we didn't feel as if there was enough of a story in the lyrics to create an illustrative music video. This is why we are doing amplification music video as we can take the ideas the lyrics put forward and use our video to give new meaning to the song. So hopefully with what we've done we will please both the hardcore fans and the casual listeners.