Brand Image.

The Brand image for Andy Travis.

Firstly, our artists name is Andy Travis. The costume our artist will wear is going to be a checkered shirt, dark tight jeans, boots, a hat (possibly a granddad hat) and a scarf. This image will connect with a wider audience as nowadays most people tend to find information on the social networking websites which is mostly is used in debt by the younger generation however if our video is seen on TV which the older generation tends to use, this will mean that something different and unique will be played on TV as nowadays the majority of the songs we hear on TV is hip hop therefore as our artist has a different genre this immediately may attract attention of a different audience. 

Andy Travis is similar to a variety of artists such as - James Arthur, Ed Sheeran and Bruno Mars. The Brand image of our artist will be a guitar as we believe this instrument will portray our artist differently than others.