Audience 1 & 2

Our core audience are those aged 16 to 20 and we are looking to target a niche audience who like music from our specific genre, Singer/Songwriter & Rock. Our video will appeal to the niche audience as they will be looking for specific ingredients in the music video, such as a guitar for example. Our wider audience are those aged 20 to 35. We will be aiming for these as well as those aged 16 to 20 because social media will be a main way to reach our audience and promote the new music video, this could be through Instagram, also those who watch music videos on YouTube and hipsters too!