- Music videos bring in the audiences attention by breaking the rules of 'continuity editing.
- Jump cuts are used.
- Edits stand out to the audience because of swipes and special effect.
- Camera may move in time with music.
- Base tracks are used frequently to give the video structure.
This video supports Vernallis ideas because it goes against continuity editing throughout. Also the editing transition consist of fades and swipes and other special effects which draws the audiences attention to the video. Base tracks are also used frequent such as him in the studio with the large stereo behind him and a studio with a plain white background.
This video also supports her ideas because the camera tends to go with the music such as when its following his footsteps on the ground, its moving with the beat. also the structure- many base tracks are used such as where he is in the street with the light up pavement and near the lamp post and special and many fade transitions are used such as at 3:44.
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