Analysing previous A2 Music videos

It is eviedent that the inteded audience for this video are young teenagers and women. The genre this group have gone with is dubstep which works well with their use of camera work because the camera is hardly stationary it always has a motion and dubstep is normall high tempo. This group used colour filters, effective editing and mise en scene to portray her as lonely which is conveyed in the lyrics however this i feel is a disjuncture because its mainly her performing and doesnt really show any story. This video goes against Mulveys ideas as it is anti male gaze. The video conveys her as alone (not done)