This video uses the disjuncture structure, the video has little connection to the lyrics, however the video is still very effective in its purpose. There are very obvious edits used, many jump cuts and special effects, like the shot of the breath being reversed back into her mouth furthermore there is a very obvious colour filter used to add a little style to the video, it is made very effective because of its consistency throughout the video. This video deviates from the usual way women are portrayed in music videos, there is no dismemberment and no "skimpy" clothing. They have a clear style they were going for with the artist, very fashion forward yet conservative and there is a clear colour scheme of blacks, browns and creams.
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