This video had good use of narrative and structure. The camera was used
to great effect, with different angles and shots. Good use of camerawork and
movement keeps the viewer interested and at the edge of their seat. This is
also achieved through good editing, with a range of fast and slow shots, and
change of shots in time with the beat of the music.
In terms of what we as an audience feel, we are very much constantly
looked at by the artist. This relates to and reinforces Andrew Goodwin's
theory. The video has been built around the song, the artist is both the
narrator and the main character in the video and the singer is constantly
looking directly at the camera, breaking the fourth wall. However this
effectively makes the audience part of the video, which helps maintain their
attention.
This video is self-governing and has little connection between the
lyrics and the video, therefore making it a disjuncture video.
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