Sunday, 29 September 2013

Andrew Goodwins theory on music videos

Andrew Goodwins theory on music videos :
There are three types of relations between songs and videos : illustration, amplification and disjuncture.

illustration: when music videos tell a story that link to lyrics.
Amplification: when music videos introduce new meanings that do not contradict lyrics but add layers of meaning.
disjuncture: is where there is little connection between video and lyrics.


Example of illustration: Krept and Konan - my story. song is about how konans family were attacked by gun men and in the video the events are acted out. 






Example of amplification: Justin timberlake - mirrors. the video illustrates the lyrics in a complex and exaggerated manner 


Example of disjuncture: One direction - got to be you. video is of the band members taking different forms of transport and just miming the lyrics. a video which does not link to the meaning of the song

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