- To promote the song as well as the artist.
- In order to SELL!! (i.e. upcoming concert tickets/ merchandise such as perfumes, headphones, etc.)
Appeal of a music video?
- To entertain the audience.
- We like to look at the artist.
- Find interest in the location and narrative used in the video.
- Keep up to date with the artist as they reinvent themselves.
- Adds another dimension to the song, may give the lyrics extra meaning.
- Male gaze.
- We may want to emulate the artists style of clothes, hairstyle, image, etc.
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