Monday, 23 September 2013

Purpose & Appeal of a Music Video

Purpose of a music video?
  • To promote the song as well as the artist.
  • In order to SELL!! (i.e. upcoming concert tickets/ merchandise such as perfumes, headphones, etc.)
Appeal of a music video?
  • To entertain the audience.
  • We like to look at the artist.
  • Find interest in the location and narrative used in the video.
  • Keep up to date with the artist as they reinvent themselves.
  • Adds another dimension to the song, may give the lyrics extra meaning.
  • Male gaze.
  • We may want to emulate the artists style of clothes, hairstyle, image, etc.

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